As a business we strive to create a world where everyone gets a 'fair slice of the pie', and use the voice and programmes at the heart of our aspiring social justice company to make this happen. 3). Ben and Jerry’s offers a number of accommodations for parents up until their child reaches elementary school age. ( Log Out /  Ben and Jerry’s sets up a deconstruction program for their dairy farm suppliers, in which the organization sends their dairy waste from the Vermont plants back to farms (Carpenter &, McCambridge, 2015). A few years later, they set up a foundation to receive 7.5% of Ben & Jerry’s pre-tax profits with the idea of funding social causes. Businesses have an abundance of global power and influence. These local farms include some of their own suppliers, but is not solely based on their suppliers alone. — to find the CEOs had high ethical standards,  didn’t exploit their workers, their communities or the environment, and supported worthy nonprofits. Along with ice cream, Ben and Jerry’s have also become known as one of the best companies who care about the corporate social responsibility. There is also a code of conduct the company requires all suppliers to operate within (Ben & Jerry’s, 2016). We were becoming businessmen (writing memos, hiring and firing people). Ben and Jerry’s gives the foundation 7.5% of its annual pretax profits. They believe businesses act in their own, narrow self-interest instead of improving the overall quality of life. In its 1999 annual report, social auditor James Heard wrote: “Ben & Jerry’s most impressive achievement regarding its social mission is the way in which it has institutionalized the company’s values into decision-making. Ben and Jerry’s takes care of those who are unemployed. In 1991 Ben and Jerry’s became the first publicly traded American company that offered health and other benefits to same sex partners of employees (Edmondson, 2014). Ben & Jerry’s co-founders, Ben Cohen and Jerry Greenfield, have long been vocal about social justice causes, both through their ice cream flavors and their own activism. The ice cream company famous for its commitment to social responsibility makes it official. The company additionally places great importance on mental health and stress. Ben and Jerry’s has and continues to invest in the environment, ethics, and social responsibility. In 1978, they took a $5.00 correspondence course from Penn State for ice cream making, used their $12,000 investment ($4,000 of which was borrowed), and opened their first ice cream shop in Burlington, Vermont, USA (Ben & Jerry’s, n.d., para. Unilever will have to find such stockholders, or educate them, or do the right thing in spite of them. The two asked, why weren’t all businesses working to improve the quality of life for everyone? 12 Jul 2018 --- US iconic ice cream brand Ben & Jerry’s has come under attack from the Organic Consumers Association (OCA) which has filed suit against the Unilever-owned company over deceptive marketing allegations. But thinking back to 1978, when he and Cohen started the business, Greenfield sees a company with a social justice mission that was ahead of its time. Examples of Ben & Jerry’s social responsibility activism abound in their fair-trade ingredients. Benefits offered for parents does not stop there. The ingredients to their ice cream was just the start. With this type of power, social damage and public awareness can oftentimes be ignored. Ben & Jerry's is more than just an ice cream company. It is clear that many of these activities do not benefit their profits directly. Her articles have appeared in Texas Highways, Texas Wildlife Association, Texas Parks & Wildlife and Texas Coop Power magazines as well as On Point: The Journal of Army History. Money can be the root of all opportunity.”. They have donated over two million dollars to multiple organization it the hopes to have a positive impact on society. Switching into revival-preacher mode, Cohen and Greenfield asked the audience to raise their hands in support of getting corporations and their donations out of politics via a constitutional amendment. Ben & Jerry’s is a company that values social justice as much as its profitability and is unabashedly progressive in its politics. Ben & Jerry’s Foundation The goal of the foundation is to provide funds for projects that gave back to communities. For example, the company set up a charitable foundation in the UK when it moved into that market (Jerry’s, Our History: Ben & Jerry’s, 1999). Matthew McCarthy is a veteran marketing specialist who has They buy coffee directly from a coffee co-op in Mexico and wild blueberries harvested by a Maine tribe. Ben and Jerry’s was founded in 1978 in Burlington, Vermont, where the headquarters resides today. Retrieved February 16, 2017, from http://www.huffingtonpost.com/2013/08/15/ben-and-jerrys-love_n_3726083.html. Ben & Jerry sold their company to Unilever 15 years ago but still work there, without responsibilities and without authority. This program prohibits farmers from using artificial growth hormones, ensures cows are free to graze, and even implements a policy that cows get massaged on a regular basis (Taibi, 2013). They additionally support using recycled paperboard for product packaging. This is a prime example of pioneering an ethical culture within a company, as 1991 was not a time of great acceptance. Sure, we have an appetite for ice cream... but we also have a hunger for social justice! Aside from their goal of making delicious and wholesome ice cream, Ben and Jerry wanted to set a course of change. This unbiased audit contained not just the positive societal impacts, but also the negatives. A thorough search on Ben and Jerry’s reveals that the company has not been involved in any incidents where the moral, ethical, and social responsibility of the company was in question. A Scoop of Social Responsibility: Ben, and Jerry’s the B Corp. Retrieved February 15, 2017, from https://nonprofitquarterly.org/2012/10/29/a-scoop-of-social-responsibility-ben-and-jerrys-the-b-corp/. Change ), You are commenting using your Google account. The Harlingen resident is the author of five books: Valley Places, Valley Faces; At the Crossroads: Harlingen’s First 100 Years; and Leading the Way: McAllen’s First 100 Years, For the Good of My Patients: The History of Medicine in the Rio Grande Valley, and Quinta Mazatlán: A Visual Journey. Managing Social Responsibility and Growth at Ben & Jerry’s INTRODUCTION Ben Cohen and Jerry Greenfield opened their first ice cream shop on May 5, 1978, in a converted gas station in Burlington, Vermont, investing $12,000 in secondhand equipment. From Cherry Garcia to Chunky Monkey, Ben and Jerry’s is an American favorite. Recap: Examples of Corporate Social Responsibility. Ice cream appeals to just about every demographic and the clever names and descriptions of each of these ingenious Ben & Jerry's crossovers ensures that both the young and old will dig them. It's like sliding a dimmer switch as opposed to an on-off switch. “We were not ice cream guys anymore. This business could have released a transparent, yet biased report, on all the positive impacts and came out looking like a hero. He says that the company is having a bigger impact than before because of its increased size. They roam the country espousing social responsibility, although many assert the greatest good a business can do is to provide good jobs and secondarily support community causes. For decades Ben & Jerry’s has been creating innovative flavors and exceptional experiences. They admit that a commitment to social causes creates strong customer and employee loyalty. In the winter, they had to diversify and began delivering their ice cream to restaurants and small groceries, soon expanding into neighboring states and fighting off national brands. So seriously, in fact, that they were the first organization to release a transparent audit of the company impacts it had on society (Edmondson, 2014). Retrieved February 16, 2017, from http://www.greenmoneyjournal.com/march-2014/ice-cream/, Taibi, C. (2013, August 15). “We felt like our business was becoming a cog in the economic machine. From their humble Vermont start, the goal has always been to be a sustainable, ethical, and responsible company. Although another Unilever brand, Breyer’s Ice Cream, is committed to the Rainforest Alliance, Ben & Jerry’s diverse commitment to philanthropy is unmatched. The very fact that this organization was founded on the philosophy of the movement Ben and Jerry’s put into motion, shows that their passion is about the responsibility and not the money. Ice Cream Social: The Struggle for the Soul of Ben & Jerry’s. For decades Ben & Jerry’s has been creating innovative flavors and exceptional experiences. Eventually Ben & Jerry’s became a business with $2 million in sales, and the founders were appalled. Leadership, Social Responsibility, and Projected Identity: The Ben & Jerry’s Story over Time Relatively small, entrepreneurial firms with a reputation for social responsibility are The founder of the organization that certifies businesses to be a B corporation stated, “It’s awesome to have Ben and Jerry’s join a movement they inspired and created” (Carpenter & McCambridge, 2015). When it comes to Ben and Jerry’s, however, this company is in it for the environment and the greater good. This not only assists the farms, but  reduces the environmental liabilities of both Ben and Jerry’s and the dairy farms. 3. Ben and Jerry’s has grown and flourished, embracing their ethical and responsible beginnings while always adding to it. When Corporate social responsibility comes up with Ben and Jerry’s we perceived to behave in social responsible manner, and dealing with the other business parties as well as internal parties. When it comes to production, the business made large investments to make facilities energy efficient. It doesn’t end there. Analyse the methods used by Ben & Jerry’s to achieve this strategy. “It builds incredible consumer loyalty. Ben & Jerry’s operates franchised ice cream shops, but franchisee fees are waived for those shops run by nonprofit social service agencies, like those running at-risk youth job training programs. These two men aimed to create a generational transformation that would produce socially responsible entrepreneurs (Edmondson, 2014). It’s an integral part of our … With the growing public awareness and demand about the CSR activities we at Ben & Jerry’s have taken this towards its employees and the society at large. Ben & Jerry’s is a company that behaves in a socially responsible manner. It was about two guys, making wicked good ice cream, and setting out to change the business world. “What Jerry and I discovered is that there is a spiritual aspect to business,” said Cohen. The Brazil nuts used in their rainfor… Retrieved February 15, 2017, from http://bjsocialresponsibility.weebly.com/index.html, Carpenter, H., & McCambridge, R. (2015, April 16). The methane digester produces energy to power the farm (Carpenter &, McCambridge, 2015). The Ben & Jerry's sale is a good example of some of the ways a business owner can attempt to balance the scales between social responsibility and profit. According to a recent report from Aflac on corporate social responsibility (CSR) report from Aflac, consumers, workers, and investors are putting increasing pressure on American corporations to make meaningful contributions to the greater social good.. Edmondson, B. Ben and Jerry’s take social responsibility very seriously. ( Log Out /  It is created to make employees, and employers, fe… The employees of this company are treated very well, showing growth from their humble and ethical roots. The brownies in one flavor are purchased from a Bronx bakery that employs ex-cons and former drug addicts. (2014, March). They determined that each part was no more important than the other, stating that it was equal and interrelated (Edmondson, 2014). 9 Reasons To Love Ben & Jerry’s That Have Nothing To Do With, Ice Cream. Ben & Jerry’s is a company that behaves in a socially responsible manner. This is just one of the many ways Ben & Jerry’s practices social entrepreneurship and corporate responsibility. Ben & Jerry's is perhaps America's leading ice cream company, so it only makes sense that people would want to advertise with them. On March 20, Greenfield spoke at the Mendoza College of Business. One way in which I thought Ben and Jerry’s most displays corporate social responsibility to the world around its company was their dedication to fair trade. The organization has an impeccable record of meeting social responsibility goals evident by its commitment to donating a minimum of $1.1 million annually of pre-tax profits to philanthropic causes to help improve the quality of life domestically and globally (Ben and Jerry's, 2010). Create a free website or blog at WordPress.com. One customer had wrote into Ben and Jerry’s, complaining that the brownies in the ice cream he bought were powdery and dry. Over 70,000 postcards are sent to Congress concerning kids and other national issues. Sure, we have an appetite for ice cream... but we also have a hunger for social justice! Deciding to grow the business in way consistent with their values of supporting their employees and the community, they held the first ever public stock option in Vermont. Prior to the year 2000, Ben & Jerry’s had 1,200 employees. ( Log Out /  Their business “It helps us with recruiting.”. Welcome to Valley Business Report! Being known as social responsible meets another set of customers’ needs. 2. Recent Ben and Jerry’s Case Study: Organizational Development Intervention Analysis Introduction Warrick 2014, defines Organization Development (OD) as "the act or process of organizing, state or manner of being organized, which increases an organization’s effectiveness through planned interventions”. Ben and Jerry’s strives “to show a deep respect for human beings” whether they work for the company or not. Ben & Jerry’s is a company that values social justice as much as its profitability and is unabashedly progressive in its politics. Businesses have an abundance of global power and influence. Ben and Jerry’s has and continues to invest in the environment, ethics, and social responsibility. Employee benefits include access to the wellness center. Greystone Bakery is dedicated to providing jobs to individuals who are unemployed (Taibi, 2013). The company  offered stock options to its hometown in Vermont first (Edmondson, 2014). Jostein Solheim: At Ben & Jerry’s, we don’t really have a [corporate social responsibility (CSR) program]. This exploration includes a description of the concept of corporate social responsibility, and an investigation of some specific actions by Ben & Jerry’s to ascertain whether or not these actions are indeed socially responsible in nature. Ben Cohen and Jerry Greenfield are well known both as the founders of the super-premium ice cream company with an array of tempting and humorously named flavors and as the founding fathers of “caring capitalism.” This case analyzes the company Ben & Jerry's through the lens of the corporate social responsibility (CSR) movement. And it’s not all going to be about new flavors. ... Don’t be shy on social media. This fact alone does not necessarily mean a company is being responsible for pure profit. They felt that because their community supported their growth from the beginning, they should be the first to benefit from the success of the business, prior to public offering (Edmondson, 2014). To start, Ben and Jerry’s is a certified B corporation. Corporate Social Responsibility, or CSR for short, is the idea that a company should be socially involved with the environment around itself. The ice cream shop, Ben and Jerry’s, is now one of America’s most well-known ice cream companies. With its emphasis on economic and social responsibility, Ben & Jerry’s is a good company to work for, she said. Rob Michalak has worked for Ben & Jerry’s on and off for 26 years and is now director of social mission. They sold 50 gallons of ice cream daily in the summer. This bakery produces the brownies used in several of their flavors (Taibi, 2013). The ice cream maker’s effective work of corporate social responsibility has made them a model for the industry for engaging in socially responsible behaviour (Poltenson, 1996) Objectives. The editorial philosophy of this publication is to provide local pro-business news for Rio Grande Valley business executives, professionals and community leaders. When the black lives matter movement began, the company named a flavor after the movement and donated proceeds to the cause (Ben & Jerry’s, 2016). (956) 310-8953 Learn about Ben & Jerry's values, corporate social responsibility, company mission, and the commitment to linked prosperity & sustainability. Ben and Jerry’s is a household name when it comes to ice cream. Companies will hook up with a politically correct charity for a while, but never take a stand on a real political issue. Their business A Demonstration of Marketing Comprehension. Counselors and life coaches are available to employees, free of charge (Ben & Jerry’s, 2016). As a business we strive to create a world where everyone gets a 'fair slice of the pie', and use the voice and programmes at the heart of our aspiring social justice company to make this happen. Ben & Jerry’s. This model works, argued Rob Michalak, Ben & Jerry’s global director of social mission, when he spoke to Johnson students at the Breazzano Center Sept. 25 at the invitation of Johnson’s Sustainable Global Enterprise Club. This includes areas of cooling, lighting, water and waste management systems, and energy efficient technology (Carpenter &, McCambridge, 2015). So seriously, in fact, that they were the first organization to release a transparent audit of the company impacts it had on society (Edmondson, 2014). Ben & Jerry’s corporate social responsibility blows other ice cream brands out of the water. The aim of this paper is to critically evaluate social responsibility of business in a global economy. Ben and Jerry's certified as a socially responsible business. Start the New Year off with Charming Picnics! Speaking in Edinburg at the UTRGV Distinguished Speakers series on the “Entrepreneurial Spirit, Social Responsibility and Radical Business Philosophy” the duo riffed on their book Double Dip: How to Run a Values-Led Business and Make Money, Too. “Business has become the most powerful force in our society,” supplanting religion and government. Ben & Jerry's social mission seeks to eliminate injustices in our communities by integrating these concerns into our day-to-day business activities. The business is partnered with Greystone Bakery in New York. Ben & Jerry’s has set up a charitable foundation to help support a variety of projects based in the markets in which it operates. This model works, argued Rob Michalak, Ben & Jerry’s global director of social mission, when he spoke to Johnson students at the Breazzano Center Sept. 25 at the invitation of Johnson’s Sustainable Global Enterprise Club. From their humble Vermont start, the goal has always been to be a sustainable, ethical, and responsible company. First, the company’s heavy investments in multiple social responsibility programs may negatively affect its financial performance. At Ben & Jerry’s, positively impacting society is just as important as producing premium ice cream. With a few thousand dollars, a certificate from Penn State’s $5 correspondence course on ice cream making and a used, five-gallon motorized rock-salt ice cream maker, Ben & Jerry opened their business in Burlington, Vt., because no other ice cream parlors were there. Ben & Jerry's Corporate Social Responsibility Ben and jerry’s use CSR to achieve more desired goals to increase the growth of their business and also help them maintain open line communication with employees. This can be seen by the self-check stress system all employees have access to (Ben & Jerry’s, 2016). Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pinterest (Opens in new window), Click to email this to a friend (Opens in new window). We form a bond with consumers based on shared values. Ben and Jerry’s took their packaging into consideration when it comes to being green. Ben and Jerry’s gives the foundation 7.5% of its annual pretax profits. It is clear that many of these activities do not benefit their profits directly. In order to gain this stature, a company must pass rigorous standards consisting of social responsibility, environmental performance, accountability, and transparency (Carpenter &, McCambridge, 2015). They buy coffee directly from a coffee co-op in Mexico and wild blueberries harvested by a Maine tribe. Ben & Jerry’s also demonstrates how they care to its consumers. Freelance writer Eileen Mattei was the editor of Valley Business Report for over 6 years. Ben & Jerry’s Exceeding the ethics of social responsibility Ben & Jerry’s began in much the same was as any other business: with a dream. One way in which I thought Ben and Jerry’s most displays corporate social responsibility to the world around its company was their dedication to fair trade. Employees aren’t the only ones to be treated well by Ben and Jerry’s. 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